I have always been drawn to innovation, particularly around the opportunities of improving how people and brands communicate and engage.  As a marketing entrepreneur I focus my attention towards these creative practices.  By 2010 after 4 years of launching a social network and educating businesses on best practices, I began to form the Soweo method.  Since 2010 I have put this method into practice with focus groups and in my own career and have found it to stand the test of time.